About Us

CountryInMyHeart.com is a proudly American-owned apparel and lifestyle brand that celebrates the timeless spirit of the modern cowgirl. Founded under Overwatch Industries, LLC, our mission is to deliver high-quality western-inspired fashion and accessories that empower women to express their individuality with confidence, authenticity, and style.

We believe that country living isn’t just a place — it’s a way of life. Our collections are thoughtfully curated and designed to blend classic western charm with contemporary fashion, creating versatile looks that can take you from the fairgrounds to the front porch.

What sets us apart?

• ✅ Quality You Can Count On – We source durable fabrics and partner with reputable suppliers to ensure every product meets our high standards.
• ✅ Customer-Centered Values – We believe in fair pricing, clear communication, and exceptional service from order to delivery.
• ✅ Community-Driven Brand – We partner with real women, influencers, and creators who share our love for the western lifestyle and help us tell our story, one post and photo at a time.
• ✅ Event-Ready Presence – You’ll find us across the country at music festivals, rodeos, and county fairs, offering unique fan experiences through our signature Country In My Heart photo booth.

Every order supports a growing small business that’s committed to celebrating strong women, country roots, and the freedom to be unapologetically yourself.

Thank you for being part of our journey.
We’re just getting started — and we’re proud to have you along for the ride.